The Guide To America's Mailstream
trees : Postal2020.com
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All Posts Tagged With: "trees"

Mail, Trees & Common Sense

Many people are concerned with the preservation of forest land and with good reason: Forests are beautiful, they produce vast quantities of oxygen, they are home to innumerable animals and they are part of our heritage.

There’s no question that mail is regarded as a paper-based product, and so it’s fair to ask: How does the use of mail impact our forests?

To answer this question let’s go back to Adam Smith, the father of economics. In 1776 Smith said we are each guided by “the invisible hand of self-interest.” In other words, we each try to do the things that are best for us.

Now, imagine that you were the president of a paper company. Would you buy expensive wood or inexpensive wood to make paper? You would surely buy the least expensive wood possible — in fact, if it was possible you would buy no wood at all, you would recycle old paper to make new paper.

The bottom line is this: Timber is priced on the basis of its highest and best use. The most expensive woods are used for such purposes as building furniture and home construction. For a paper company, it makes no sense to bid for such timber.

What does make sense is to literally grow wood — to create tree farms where land can be seeded with the best stock, harvested years later and then re-planted. It’s a huge investment, but one that makes the most financial and ecological sense.

When it comes to forest lands, says The New York Times, “the acreage is essentially the same as it was a century ago, and there is over 30 percent more wood volume per acre than in 1952.” (See: Family Matters, Generational Shifts Loom for Big Tracks of American Woods, June 14, 2007)

Mail, Trees & Common Sense

One reason for the preservation of so much forest land is that tree farms have proven to be enormously successful:

___In 1957 the U.S. had 516 billion cubic feet of trees for growing stock. (See: 2003 National Report on Sustainable Forests, U.S. Forest Service, page 3)

___In 1997, the volume of trees for growing stock had increased 36 percent to 856 billion cubic square feet. (See: 2003 National Report on Sustainable Forests, U.S. Forest Service, page 3)

___In 2007, the U.S. had 925 billion cubic feet of growing stock, 79 percent more than in 1957 and 9.6 percent than in 1997.  (See:  Forest Inventory and Analysis RPA Assessment tables, U.S. Forest Service, preliminary study, Table 17, May, 2007)

“Deforestation in the United States, rampant in the 19th century has stopped,” says The New York Times. “Forested acreage of the country began rising in the 20th century, and is still rising. Why? Wood is no longer a primary fuel, while high-yield agriculture allowed millions of acres to be retired from farming and returned to trees.” (See: “There Goes the Neighborhood,” January 30, 2005)

It is estimated, says the U.S. Forest Service, that at the beginning of European settlement in 1630 “the area of forest land that would become the United States was 1,045 million acres or about 46 percent of the total land area. By 1907, the area of forest land had declined to an estimated 759 million acres or 34 percent of the total land area. Forest area has been relatively stable since 1907. In 1997, 747 million acres — or 33 percent of the total land area of the United States — was in forest land. Today’s forest land area amounts to about 70 percent of the area that was forested in 1630. Since 1630, about 297 million acres of forest land have been converted to other uses—mainly agricultural. More than 75 percent of the net conversion to other uses occurred in the 19th century.” (See: U.S Forest Facts and Historical Trends, U.S. Forest Service, page 3)

“The U.S. Agriculture Department,” according to ABC News, “says America has 749 million acres of forestland. In 1920, we had 735 million acres of forest. We have more forest now. How can that be? One reason is technology that allows us to grow five times more food per acre — so we need less farmland. Lots of what once was farmland has reverted to forest.”

Forest Land

“Forest land,” reports The New York Times, “hasn’t been shrinking at all — it’s been fairly stable since 1920 and has actually grown in the last decade.” (See: “Cheer Up, Earth Day Is Over,” April 23, 2006)

In fact, figures from the U.S. Forest Service confirm media reports: In May 2007 the Service estimated that the total amount of forest land in the U.S. amounted to 749,758 acres. To give perspective, the total land mass of the U.S. amounts to 2,263,952 acres. In effect, despite a vastly-larger population than in the past, one-third of the country is actually covered by forest land. (See:  Forest Inventory and Analysis RPA Assessment tables, U.S. Forest Service, preliminary study, Table 1, May, 2007)

So the next time you hear someone explain with great certainty that “mail hurts our forests,” ask: Why would it make any sense to use valuable trees for paper when far-cheaper alternatives are easily available? And why do we have more trees and more forest land than 50 years ago?

Mail, AARP & 53 Million Trees

Mail, AARP & 53 Million TreesAccording to the AARP Bulletin, “the 19 billion catalogs mailed to Americans every year consume 3.6 million tons of paper and 53 million trees.” (See May 2008, Page 25)

Such a short sentence. Can it be true?

Let’s see, according to the Environmental Protection Agency, advertising mail (also known as “Standard A” mail) totals 5.89 million tons before recycling. However, 2.28 million tons are recycled, a recovery rate of 38.7%. (See: 2006 MSW Characterization Data Tables, EPA, table 4).

So, if we subtract 2.28 million tons from 5.89 million tons we get 3.61 million tons of advertising mail.

Does this mean that 3.6 million tons of material was made from trees? Nope. Not hardly. Much of what goes through the mailstream comes from recycled materials.

Not only that, but not all advertising mail consists of “catalogs.” According to the U.S. Postal Service, Standard A mail includes printed matter, flyers, circulars and advertising; newsletters, bulletins and catalogs; and small packages.

But let’s say there are 19 billion catalogs. How much ad mail is sent out each year?

According to the 2007 annual report of the U.S. Postal Service and there we can see that 103.5 billion pieces of ad mail went through the mailstream.

Nineteen billion items sure seems like a small part of 103.5 billion items, which means that it’s not possible for 19 billion catalogs to use 3.6 million tons of paper unless flyers, circulars, newspapers and such suddenly weigh nothing.

Now, about those trees:

If we have 3.6 million tons of ad mail, and if each ton weighs 2,000 pounds, that would mean we have 7,200,000,000 pounds of material. If it takes 53 million trees to make 7.2 billion pounds of paper then an average “tree” weighs just 135.84 pounds!

Does this make sense to anyone?

According to AARP’s 2005 IRS Form 990, the association spent $108.3 million on “printing and shipping.”

AARP says that its “more than 36 million members receive ‘AARP The Magazine,’ which is published every other month (bimonthly)” and that “all members also receive 11 issues of ‘AARP Bulletin,’ a monthly publication (July and August are combined).”

That’s six magazines per year x 36,000,000 or 216,000,000 million magazines annually plus 11 bulletins per year x 36,000,000 or 396,000,000 bulletins — a total of 612,000,000 paper-based items sent through the mailstream per year.

Surely if AARP is worried about teeny micro trees it could shut off its own distribution torrent and rebate $100 million or so to its members. Otherwise it ought to explain why using the mail is okay for AARP — but not okay for others. It should also explain what will happen to stamp prices if advertisers leave the mailstream.

Most importantly, if mail volume is reduced AARP should explain what will happen to the jobs inside our borders that are anchored by the mailstream. As The Washington Post has explained:

“The Postal Service has about 738,000 employees, relies on revenue from operations rather than taxpayer funding and is one of few federal bureaucracies with which most Americans have regular contact. It is at the center of a $900 billion mailing industry, which employs 9 million people in such businesses as direct mail, paper manufacturers and printers.”